Nifty50Plus was launched with a mission to serve the 50+ crowd with news, information and inspiring content. This dynamic age group, currently comprising the Silent Generation, Baby Boomers and GenerationX, are active and at many different stations in life. Some of this group are well into their retirement and living their golden years as the matriarchs and patriarchs of their family. Others are empty-nesters and just thinking about retirement or recently started retirement, while others are still raising kids at home. This particular age group covers many working and living situations and is looking for specific journalism and content that help them navigate their world.
The Nifty50Plus mission state states: “News & Inspiration for the 50+ crowd.” Quite simply, Nifty50plus believes people age 50 and older are just hitting their stride in many aspects of life. And why should entering your second half-century prevent you from doing the activities or endeavors that you love? Founded by a veteran journalist who is 57, Nifty50Plus aims to serve everyone in this age group. We think everyone will find something that informs and inspires them each day at Nifty50Plus.
Nifty50Plus is led by Don Sena, a veteran journalist and content expert who has more than 30 years experience in delivering high-quality content and inspiring stories to the mass market. Sena, 57, began his career in traditional newspapers (The Washington Post, Chicago Tribune) before embarking on leading many digital publishing properties at Microsoft Corp., including serving as the editor-in-chief and senior director of MSN.com. During his 20-year career at Microsoft, Sena ran many mass market digital properties, including those focused on breaking news, sports, personal finance, entertainment, sports and other topics. Sena also was the Senior Vice President for GOBankingRates.com, one of the best personal finance and business news sites on the Web.
Also, Nifty50Plus is dedicated to having experienced and talented journalists and writers that create the content on daily basis. Every writer’s bio is on every story and you will see the myriad places that our writers’ content has appeared. Collectively, these writers have written for publications such as The Washington Post, The New York Times, Chicago Tribune, AP, U.S. News & World Report, Nasdaq.com, CNN, Fox Business and USA Today, among other publications.
“I just could not find a robust digital publication that covered how dynamic it is to be 50 or older. There is content out there in various places, but not one place that serves all the various aspects of being 50+ and also inspires me. There are so many inspiring people and stories out there and they need to be highlighted much more. Nifty50Plus will do just that – inspire while informing its audience,” said Sena. “Right now we got the Silent Generation, Baby Boomers (my mom’s generation) and GenX (my generation). And soon the Millennials will be joining us as they cross 50. I believe Nifty50Plus fills a void for content aimed at this active crowd. We hope you enjoy it.”
See more about how we plan and write our content, and our dedication to quality, at our editorial guidelines.
The site could not have been possible without the amazing work of our engineers. A talented crew led by Steve Bruner at SlipFire and Flynn Condit.
For any questions about Nifty50Plus — or to suggest topics you would like us to cover — please reach out to:
Don Sena
Founder/Editor-in-Chief, Nifty50Plus
We look forward to hearing from you.
Our mailing address is: 132 Dorchester Way, Shrewsbury, NJ 07702