A surf goddess at age 50+? You’re too old for that

Surfing has long carried the image of a young person’s sport said Chelsea Ross, founder of Goddess Retreats, a luxury travel company that offers women-only wellness retreats in Bali. Not only has surfing been perceived as an activity for younger people, but the “surfer dude” stereotype still prevails even into the 21st century.

Ross reverses these perceptions of surfing as a male-dominated sport for 20- and 30-somethings with a women-only surf retreat that has started attracting travelers ages 50+.

“Recently, while out surfing with guests on a Surf Goddess Retreat, I noticed something striking: half of the women were over 50,” Ross said.

Bali Retreat - Surf Beginner - Surf Experience - HQ (1) — A surf beginner on a Goddess Retreat; photo by Roam Generation

While the balance of retreat guests are in their 30s – Ross’ target demographic when she launched the business in 2003 – some of her core attendees have aged gracefully alongside the brand. “Many of those same women have journeyed through the years with us,” she said. “It’s been remarkable to witness this natural progression.”

Goddess Retreats seems to provide more than just the exhilaration of the waves. Gen X travelers recapture parts of themselves that may have been lost in the fast-paced years of building careers, raising kids, and running households.

“Many of our guests arrive at a crossroads—navigating life transitions, personal growth, or simply craving a moment to pause and recalibrate,” Ross said. “[The experience] strengthens self-esteem, renews confidence, and ignites a spirit of independence that’s vital for living a full, rich life as we age. Science tells us that engaging in new experiences supports neuroplasticity, but beyond science, it nourishes the soul.”

‘Quintessential Gen X’

Ross described herself as a “quintessential Gen X woman” and credited our generation, as a whole, for quietly pioneering adventure travel.

“Long before it became visible on social media or acknowledged as a broader trend, these women were stepping away from convention and seeking deeper, more meaningful experiences — from yoga and wellness retreats to surf camps and cultural journeys,” she said.

The retreats take attendees beyond the water. “While surfing is a thrilling and empowering part of the experience, the heart of the retreat lies in its deeper purpose: to offer women a sacred space for self-reflection, renewal, and reconnection,” Ross said. In addition to surf lessons from professionals, guests enjoy unlimited spa treatments, group yoga classes, cultural excursions, and nourishing meals crafted from healthy, wholesome foods.

“We weave in meaningful workshops and guided ceremonies, such as intention setting and closing rituals, that allow women to step into their next chapter with clarity and purpose,” she said.

But, Am I Too Old to Surf?

Ross admitted that surfing can be physically challenging, but most guests, regardless of their age, stand up to ride a wave on the first day. Success requires the right equipment, skilled and empathetic instructors, and consistent beach breaks like those found on the shores of Seminyak, Bali.

Bali Retreat - Surf Beginner - Surf Experience - HQ — Learning to surf in Bali; photo by Roam Generation

“Once they catch that first wave, the effect is immediate and profound. There’s a surge of joy, empowerment, and the wonderful realization: I can still do new things,” Ross said.

However, it’s okay if you don’t catch a wave your first time out. This isn’t a competition. “The beautiful thing about starting surfing later in life is that there’s no pressure to become a pro or chase big waves. You can do it purely for the joy of it. Let go of goals and outcomes, and just focus on the experience,” she said. “An afternoon in the water is always better than an afternoon on the couch.”

Are you doing something inspiring? Do you know someone who is pursuing a passion in their older years? If you or someone you know is 50 years old or older and should have their inspiring story told, please email the editors at Nifty 50+